Recently I came across three powerful stories where the bike and its biker played a central role. I came across one on Instagram, one story slept at our home for 2 days and the last one is the love story of a couple in Boltaña, that also happens to tell the story of the last wild river in the Spanish Pyrenees.
How green is your bike?
For me mountain biking is one of the most fun things to do. It is a way I can enjoy nature, do sports and meet new people along the way. Everything can occur at the same time. With my interest in sustainability I find it hard get my head around doing this sport in a more sustainable way. I am not a fanatic or short sided when it comes to sustainability and I truly believe that more people should bike instead of drive a car. After all we all want to promote biking. Surprisingly I don’t see much brands in the industry taking real action, for example circular business models or doing active recycling programs of taking in old products to up-cycle. Perhaps, I haven't done enough research yet.